Marketing in Bev/Alc

The goal for Valentine's Day was to have a romantic and elevated aesthetic for Valentine's Day that didn't feel overly feminine or cliché. It also needed to stand apart from the Lunar New Year campaign running at the same time. I landed on a berry color with delicate gold elements to bring in the ReserveBar brand while still allowing this campaign to stand out alongside our everyday marketing. The soft art nouveau texture and gradient give the background depth and romanticism. This campaign was used across channels within social, onsite, and email marketing.

Lunar New Year 2025 marked the start of the Year of the Snake. To develop this campaign look and feel it was important to tie in the traditional red and gold as well as a visual reference to the snake. This campaign was running alongside Valentine's Day so needed to be punchy and stand apart from the other creative happening within the site. To meet this objective I utilized a rich red background with bold gold foil graphic elements that visually draw the eye toward the beautiful Limited Edition products. The stunning packaging is an important part of the culture so these designed ensured that packaging could be shown off. This campaign was used across channels within social, onsite, and email marketing.

Women’s History Month at ReserveBar is an opportunity to showcase women in the spirits industry. Sharing stories of woman distillers, wine makers, and company founders. For this campaign I utilized purple which is typically associated with this initiative to jump off of that customer awareness. I prepared a lockup, color palette, and visual styling to be used across email, social, and onsite. Shown are templates and some of the assets built out implementing this concept. During this campaign we introduced customers to new products increasing sales on women-owned skus and got them excited about these really influential and just plain cool women.