TEDMED 2020 - Make Way for Wonder

TEDMED was an annual event for discussing medical advances, and peoples’ stories, as well as, various other topics related to the medical field and their yearly theme. Alexander Isley Inc. had been working with them on their materials and signage for several years and I had the opportunity to work alongside him and the TEDMED team for the second time to develop the identity, print materials, and signage for the event.

2020’s theme was Make Way For WONDER. The goal was to get everyone thinking about viewing the world and its challenges with an eye of wonder. Looking with a sense of wonder brings new ideas to the table and allows one to step away from the "norm" to make lasting change in the medical field. To show this concept we created custom hand-drawn scribbles and a bright color palette to be utilized across all mediums. This look evokes that of a sketchbook and an abstract playfulness getting at the heart of the year's theme.